Archive for November, 2009

Help to promote KDE

One of the things coming out of the Booth, Web and Marketing Sprint was the idea of getting our web resources in to shape and the Promo team has started doing that by collating a set of tasks that we need to get working on. This means that it has never been easier to see the kind of stuff we’re up to and work out whether you can help us. Just pick out something you think you can do, talk to us on kde-promo for advice and to let us know what you’re doing (to avoid duplication), help your favourite free software community and get a warm fuzzy feeling inside*

If you feel like a budding KDE news or features writer then you can check out our new brief guidelines on what is suitable content for the Dot and get writing. There are plenty of possibilities.

* Not guaranteed, but you will give us a warm fuzzy feeling inside by lightening our workload :-)

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Conspiracy theories

(Apologies to Planet KDE readers – this may well be irrelevant to you. But since most of my posts are KDE related and will remain so I haven’t seen any point in setting up a separate feed for the planet)

You may have heard about the cracking of the email system at a leading UK University and subsequent posting of excerpts on various climate science conspiracy theory websites as “proof” of a conspiracy among climate researchers to keep the alleged truth about climate (which is of course it’s all fine actually, there is no man-made climate change) a secret. I haven’t been that interested in it really, but finally got around to having a look.

I won’t go over everything in detail here, as there is already a nice concise rebuttal, but there are a few comments I can make as someone working in climate related science at an unrelated institute (my own comments, not in any way endorsed by my employers). For the record, I’m concerned with finding out about past (natural) climate events, not predicting the future.

A few things have been pulled out of the emails. One is the contempt that some of the scientists express for some of the better known climate conspiracy theorists. Really, this is not surprising. Have you ever had anyone publicly trash the quality of your work and accuse you of lying for personal gain without backing it up with any facts whatsoever? Would you perhaps say some unflattering things about them in private correspondence? A lot of the allegations that have been made are libelous, but have not been pursued because (a) scientists generally aren’t that much in to lawyers and (b) it would only give publicity to the malicious idiots making the comments in the first place.

The other thing is the alleged “tricks” referenced in some of the emails. The main one refers to the famous “hockey stick” plot of rising temperatures, in which an email referred to using a “trick” to prevent the divergence of data for recent years. Real Climate make some general comments about the use of “trick” which does, generally in science mean some clever way of dealing with an issue. I know I’ve said about some of my data, in an email, that “the trick is to average it over 1mm, then you can see the trend” (without the trick you have a mass of noise). The trick relating to the hockey stick graph is to use instrument data – you know, the stuff you actually measure to give you temperature readings. That graph makes use of instrument data, where we have it and scientifically inferred temperatures for older times for which we don’t have instrument data. The problem with the plot is that the inferred temperatures for recent years diverge from the instrument record, so obviously the method used there for inferring old temperatures is not perfect (this is widely acknowledged). You’ll note that the plot has big error bars on the old data.

Well, I could go on – but what’s the point? The climate issue seems to attract huge numbers of people who have great certainty that the body of scientific evidence is wrong or, actually, fabricated without reading any of it or producing their own research. But then, as the Daily Mail so eloquently put it (while simultaneously comparing scientists with the Nazis) we do have this unfortunate habit of “relying solely on empirical facts” – of course we should instead rely on enlightened conjecture. Damn those facts.

The thing with climate science is that it is hugely uncertain. It is unfortunate that politicians need to have things put to them in definite and certain terms – climate scientists as a whole have had to come to some slightly premature agreements about the danger that faces us, just to make people listen before it is (probably) too late. We know that gases such as carbon dioxide and methane in the atmosphere have a warming effect (it’s fairly basic physics and is to do with the radiation the earth emits which is particularly well absorbed and re-emitted by these gases) and we can even quantify that.

The uncertainties come in what happens next.

More greenhouse gas leads to warming which leads to ice melt which makes the planet’s surface darker which means that more of the sun’s energy is absorbed rather than being reflected which leads to more warming. However, more warming leads (in some places) to more plant growth which reduces carbon dioxide, although the plants themselves may absorb more of the sun’s heat. In other areas it leads to increased desertification which reflects more of the sun’s energy and cools us. It may lead to more clouds, which also reflect the sun’s energy. But then high temperatures cause more forest fires that release carbon dioxide. But the soot from burning also blocks heat from the sun. There are plenty more effects and counter effects like those. Then there are the oceans which have a huge role in regulating temperature everywhere, but which we understand ridiculously badly…

What we have at the moment is a hugely complex system we call earth that we don’t really understand at all but which, for a tiny part of its history, has been quite hospitable to us as a species. We’re changing it in ways that it hasn’t been changed for a long time. There have of course been past major climatic events as the conspiracy theorists love to point out – probably driven by natural events such as volcanic activity – but another inconvenient truth the conspiracy theorists tend not to mention is that these past warming events have generally been associated with mass species extinctions. We’re not sure how well the earth will be able to counteract the stuff we’ve been doing. Current best estimates suggest that we are quite capable of causing our own destruction in quite a big way, although you’ll see if you actually read the IPCC reports that they put a large margin of error on those estimates – even to the extent that we might all be more or less ok. It all depends on whether you think a 1 in 3 chance of not killing a few million people (perhaps more) counts as good odds. Even if you do, getting odds that far in our favour still require us to take some pretty serious action.

Skepticism is great – in the sense of requiring evidence before believing anything it is the very foundation of science. However, blind faith in far fetched conspiracy theories and a complete rejection of rational argument… well, it does get a little irritating.

Ok, rant over. Next post will be back to KDE, I promise :-)

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We are KDE

So, the announcement on repositioning the KDE brand has been out for a few days now…

I must say that I’ve been very encouraged by the response – on the Dot at least. Lots of questions (most of which I think we’ve been able to answer quite well as the majority of them are things that already came up in our discussions), a healthy dose of skepticism (I like that, as a scientist skepticism is good as long as it is open to reasoned argument) and a general sense that we haven’t really changed that much. The latter point is important because it suggests that we are succeeding in simply being more clear about defining things in a way that many of us already see them: KDE is the people and we produce some cool stuff. So it’s not so much about rebranding as simply making our brands fit better with reality.

I particularly liked Lydia’s post about what KDE means to her and Nuno’s nice summary:

We are KDE

We are KDE

I’ve also become briefly (in)famous as the “KDE spokesperson” who said all this stuff about our brands. I wonder if the person who used that phrase gets that KDE doesn’t really have appointed spokespeople, though I guess we’re all spokespeople when we’re writing about KDE in public, particularly in places like the Dot that the news sites read. I suspect that they just need to present to their (business oriented?) readership that the news is somehow official and perhaps “community member” would not have been understood. One news site of dubious quality even called me “KDE representative royalty” :-o

So, we’ve finally made the announcement, now we need to crack on with the hard of work of getting this structure out in our communications, talking to our downstream distributors to advise them how to refer to our software and a myriad of other things, some of which we probably haven’t even thought of. Work is ongoing on the kde-promo mailing list and on the community wiki. Come and join us if you’d like to help.

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KDE Edu Survey

It’s been lost a bit in a flurry of activity on the Dot, but our KDE Edu team has set up a short survey to gather your feedback on their applications and get a better idea of who their users are and what they want. So, if you use Marble, KStars, KHangman or any of the other great apps they produce please take five minutes to fill in the survey.

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Why the rebranding?

So now the Dot article is out with my name on it (that’s just an accident really as I was the guy who first imported our draft text in to the Dot) It is supposed to provide a concise, readable, but far from comprehensive summary of the “Repositioning the KDE brand” document that Cornelius put together after a lot of discussion.

Why do this?

So, a lot of that text is not mine (although I endorse it fully – it’s only not mine because I didn’t manage to describe things that well). One of the things I did do was put together that diagram of the brand map for the Dot article. After doing that, I wondered how it looked under the old branding structure – well, you can see the results below (old brand names first, new ones below). Hopefully that indicates how the old branding structure has been ambiguous and made it really difficult for us to present the products in any kind of coherent way.

Old brand map

Old brand map

New brand map

New brand map

It was messy and a lot of those KDE/KDE 4 names were used interchangeably (and often we still had K Desktop Environment too). Writing anything quickly became a mess of KDEs and you could only tell from the context – and some prior knowledge about what we do – what each of them actually meant. The new brands make my job a lot easier and if we make the job of promoting KDE products easier then we should get better promotion of KDE products. Of course, it is also desirable to split the Plasma Desktop and Plasma Netbook from the apps a little so that people not running one of those should not be put off trying out Amarok, KOffice or K3B.

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